JD Health - Building a Full Ecosystem of Health Care and Health Management for China
| Case Code: BSTR651 Case Length: 13 Pages Period: 2013-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : JD Health Industry : Healthcare and Services Countries : China Themes: Growth Strategy Platform Model, E-Business Strategy,HealthTech |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On September 5, 2022, the online pharmaceutical consulting service of JD Health, e-commerce company JD.com’s healthcare subsidiary, was chosen for an award by a committee of the China International Fair for Trade in Services (CIFTIS) in Beijing for being an excellent demonstration case in the country’s service industry. JD Health launched the service, named the Pharmacy Clinic, in June 2022. The service connected licensed pharmacists with clinical experience with patients through the internet. Based on each patient’s condition, the pharmacists provided medicine evaluation and customized adjustment plans, followed up on their medicine use, and offered pharmaceutical advice and more. Thus, they provided patients with a one-stop medication service solution outside of offline doctor’s visits..
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